BUSINESS: COME FOR THE MONEY; STAY FOR THE COMMUNITY

Great things in business are never done by one person. They are done by a team of people- Steve Jobs.

It is a well-known fact that the main aim of dabbling in a business of your own or someone else’s is to make money. Indeed, making a profit is the drive behind every business. And this aim controls both the operations and principles of every organisation. In so much that entrepreneurs and employees employ various strategies just to get customers’ attention. However, in trying to sell products or services to customers, we mostly end up pushing them away. So, many organisations out there with the drive to make the most do not, in fact, draw the attention of the targets. The question is why is this so? Why do businesses with potentials suffer when they could as well thrive? Well, going through the success stories of various successful people brings the answer to fore. And the answer has to do with relationships, the community.

Before we go any further, it would be good to look into one successful uprising company. And that’s VTpass. VTpass is an online payment platform that allows for ease and speed while paying everyday bills. So, rather than change locations trying to pay electricity bills or tv subscriptions. You can easily pay these bills on www.vtpass.com. Again, you can renew your data subscription as well as buy airtime on www.vtpass.com. Better still, the new VTpass mobile app for Android serves this purpose well enough. You even get more ease and convenience with its more user-friendly, accessible features.

People are the core of every business. Businesses are based on relationships and relationships on people. I would go to an average restaurant run by amazing people over an outstanding restaurant run by awful people- Marcus Lemonis.

More than profit-making, what defines us at VTpass is our strong drive to build and maintain relationships with our customers. It is not enough to want our customers’ attention without giving them as much attention. So, as a brand, we believe in putting ourselves in a position that strengthens our relationships. This is because we believe that what stands any business out is the ability to start for the money and stay for the community.

And really, this should be a viable model for as many as own good businesses out there. It is quite tempting to want to keep pushing for the money. But looking beyond that and working with your customers to be better edges you more towards profit. So, it works this way. You have a very great idea. Of course, you want to get it out there and make money out of it. Good thing. But you should be ready to build a relationship with your customers and get them to like you as much as they like your business. And yes, when the profit seems to be hanging in the air, this is not a time to pull back engagement. Rather, you should make your involvement stronger. You should stay, and this will definitely get the attention of many. So yes, starting a business with profit in mind is a good thing. But continuing a business for the sake of becoming better for your customers and being their lifelong friend is the best.

Profit in business comes from repeat customers. Customers that boast about your project or service.  And that bring friends with them- Edward Demming.