It is no longer news that Etisalat, the mobile telecommunication company mostly renowned for its fast and widespread network service, has been recently changed to 9MOBILE. Now, this is not just a re-branding. It is rather a revamping of its administration and logo (the whole butterfly thing, back then, that was good).
They have promised to be bigger, better and faster. This is the point where you find the service we offer at VTPass very well-timed. Follow 9mobile’s progress at your comfort zone. Log on to our site vtpass.com to pay for your 9mobile airtime and 9mobile data subscription.
Why Etisalat changed to 9mobile
So come to think of it, what is the main reason for the change? Boye Olusanya, the Chief Executive Officer of the new 9mobile, states the reason in a mild manner. He says, in a speech, that “the telecommunication company has changed its name to 9mobile as a further testament of (its) unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator. . . 9mobile represents our 0809ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria.”
But obviously, there is an inside story to this. Not planning to leave us too long in the dark, the real reason for this change has been disclosed. But first, you may need to know that Etisalat Nigeria, as you know it, emerged as a merger between two countries, Nigeria and UAE. The companies are Emerging Markets Telecommunications Services Limited (EMTS) and Emirates Telecommunications Group Company (Etisalat Group) respectively. These two corporations have been working together to keep Etisalat Nigeria running. But the hiccup comes when the former takes a loan of $1.2 billion from thirteen Nigerian banks, only to find it increasingly difficult to pay back. This causes the Abu-Dhabi centred firm to part ways with its Nigerian partners with whom, erstwhile, it has helped groom a flourishing business for nine years.
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No panic, though.
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