DATA AND AIRTIME USAGE: GEN Z VS MILLENNIALS

The first part of this blog post will look at the difference between Gen and a millennial. A millennial is someone born between 1981 and 1997, while a Gen Z is someone born between 1998 and 2005. You would be wrong to assume that age is the only difference between a Gen Z and a millennial. Other factors contribute to the difference between these two categories of people. And this post will zoom in on one of these factors – SPENDING HABITS. We will carefully examine how a Gen Z uses airtime and data as compared to how a millennial would.  

Note: This post may be slightly biased, because the author is Gen Z. Happy reading

INTERNET CULTURE OF BOTH GENERATIONS

This post will provide insight into the internet culture of both generations. The basic assertion is that Gen Z were born into the boom of the internet. They have been exposed to the internet, smart phones, and advanced technology systems from a very early stage. Gen Z are the first generation to grow up with the internet and its associated technologies, allowing them to better understand the internet culture of both generations. Millennials, on the other hand, grew up without the internet and had to learn the technology and its associated culture. They have a different relationship with technology and the internet. This has helped them understand it as something that can be used for both good and bad. This generational difference has created a unique culture when looking at internet usage between the two generations.

There are lots of internet cultures that would be attractive to Gen Z, rather than millennials. In light of the growing trend in video content on Instagram and TikTok. While some millennials may be more pragmatic in internet usage, Genz’s are known to be exorbitant on social media. Gen Z is known to be more creative and experimental with their internet usage, preferring to make their own content rather than just consuming what’s already out there. They’re also more likely to engage with new platforms and trends, such as video content on Instagram and TikTok, which have become hugely popular in recent years.

GEN Z VS MILLENNIALS INTERNET USAGE

It is also pertinent to note that Gen Z are creators, rather than consumers of internet content. Gen Z are often considered digital natives because they have grown up with technology and have the skills to produce content and use the internet more effectively. This is compared to their older counterparts. They are also more likely to be involved in creating and sharing content online, rather than just consuming it. On this end, Millennials are largely consumers of content on the internet. Millennials go to the internet to consume content created by their younger counterparts.

What a difference a few years makes. When we first started delving into the buying habits of Gen Z and Millennials, we found millennials to be pragmatic, focused on saving money, and wanting brands to constantly innovate. Gen Z, on the other hand, were idealistic, willing to pay more for experiences, and committed to their favorite brands. They are now more focused on sustainability and ethical companies and are more likely to purchase from brands that share their values.

A FRESHER PERSPECTIVE INTO GEN Z AND A MILLENNIAL INTERNET HABIT

Let’s examine this issue from a fresher perspective. A millennial is more likely to connect to friends and family via voice call.  They also generally prefer the convenience of making a quick call rather than typing out a long message. This is in direct contrast to the habit of Gen Z who would rather engage everyone through the internet. In essence, Gen X would consume more data, while millennials will use more airtime in  their communication process. 

Under the age of 25, Generation Z — or “digital natives” — grew up with smartphones and the internet. Gen Zers account for almost 40% of mobile users, and they’re the biggest consumers of video content. A report from Awesomeness found that up to 71% of Gen Zers go to YouTube for long-form content, while up to 75% use Snapchat to connect with their peers. ,

In another study, perhaps an opposing opinion, roughly 93% of Millennials used a mobile phone in 2012 and among that about 63% used smartphones. Millennials also have the highest penetration of Internet usage, with 93% of Millennials using the Internet. Millennials are more likely to own a smartphone and be connected to the Internet than any other generation. This could be because Millennials are more likely to be digitally savvy and have the financial means to invest in the latest technology. 

IN CONCLUSION;

This commentary does not intend to judge either generations on their internet behaviours. This seeks to provide insight into the behaviour of both millennials and Gen Z towards internet data and airtime usage. It is important to understand the differences between the two generations in order to understand how their behaviours may evolve over time, and how the internet and mobile technology may shape our lives in the future. By understanding their current behaviours, we can more accurately predict their future behaviours and how it may affect our lives.

It is important for fintechs like Vtpass to understand the spending habits of their customers. This provides insight into how frequently these customers spend. The rate at which each generation recharges their phones will automatically differ, and how they spend will be different also. Knowing this information helps fintechs to tailor their services to the needs of their customers. This will also help them target their advertising and promotions more effectively. It also allows them to better understand their customer base, so they can find ways to increase customer loyalty and engagement.

Meanwhile, Gen Z’s and Millennials use Vtpass to buy airtime and data for airtel, mtn, Glo and 9mobile. Use Vtpass to pay postpaid electricity bills and purchase prepaid metre tokens of all your  preferred distribution companies.